Behind The Scenes: Designing an Unboxing Experience
I am a jewelry designer, not graphic or packaging designer. Still, I know that every little detail speaks about the value of the product, including packaging. With that in mind, I've set out to design a Buckaroo Bling unboxing experience that fits the jewelry and accessories I design: western kind of earthy, stylish, and a bit sassy too. The task wasn't easy, and it's actually a never-ending process that depends on how the packaging ends up performing in real life. In this blog post, you'll see how the current experience unfolded.
First thing to think of when choosing packaging for jewelry is how it would protect these delicate items from perils of being shipped long distances. Although I mostly use USPS Priority Mail as a shipping method, flimsy packaging that USPS provides wouldn't cut the mustard. So, I decided I needed a sturdy cardboard box as an outer layer. Now, boxes come in many colors, white being the most common, but white wouldn't quite go with the western theme, so I settled on Kraft brown.
These days, so many things one buys online arrive in plain brown boxes. How could I make this brown box distinctly my own? That's where a custom made logo stamp and my sassy "Howdy" sticker come in. When you see them in your mailbox, you'll get excited that your Buckaroo Bling goodies have arrived.
When you open this little treasure chest from Buckaroo Bling, you'll find another layer of goodies before you reach jewelry itself. Every order of jewelry comes with care instructions 'cause sterling silver and turquoise need to be cared for properly if you want them to last you a long time. Then, there's a business card with all of the Buckaroo Bling info you'll need if you want to get in touch with me, and a little "thank you" note 'cause I appreciate you being my customer. For larger orders, I also include a little jewelry polishing cloth, the best of its kind, so you don't have to go looking for one yourself. Last but not least, each piece of jewelry comes with its own storage container: either a branded cotton pouch or a small wooden box for pricier items.
Once you're past this layer and your jewelry is out of the pouch, you'll see that earrings are all on earring cards, protected with a clear wrap to keep any grime that may sneak into the box during shipping away from the jewelry itself. Yes, we're western and we're country, but dirt has no place on top of turquoise jewelry. You'll also see that the bottom of the box is padded with a layer of burlap patterned tissue and, if your package contains just one piece of jewelry, you might see some paper "straw" for protection in the box as well.
Now that Buckaroo Bling is also heading to the wholesale market, I'll have special jewelry cards printed that will be used for both jewelry and Boot Bling cowgirl boot accessories. Why do I need special cards? Why, because I want y'all to know that a product you may be buying in your local boutique or western store really is from Buckaroo Bling. That way, you'll know you're getting the same quality you get when shopping with me live or on the website, and not some cheap knock-off.
So, next time you see a piece of jewelry that looks like Buckaroo Bling or accessories similar to our Boot Bling in a brick-and-mortar store near you, look for the the card designs with our logo on the front and "Made in Montana" seal on the back of the card. That's how you'll know you're getting the real deal.
Now that you've peeked behind the scenes and seen how Buckaroo Bling is packaged before it heads out to you by Pony Express, hop on over to our online shop and see what goodies you'd like to have coming to you in this sassy little package.